In an attempt to start blogging, I thought a good way to kick start the whole thing would be to give a bit of an introduction of who I am, what I do and a few other bits and pieces. As an artist by trade, words are not my forte, but I thought I’d give it a go.
Who are you and what do you do?
I’m Rhi, an art director at an award winning technology marketing company in the UK. I work with bold and engaging brands across print and digital disciplines, producing creative work in an ever-changing market. Outside of work, photography and illustration are my creative outlets, in addition to attempting to keep this site fresh and up to date.
Why do you do what you do?
I always wanted to work in a creative field. At first just art, then art plus technology. At University I found the perfect pairing of the two in a Multimedia course. This set me up with a well rounded set of skills that allowed me to follow a more graphic design focussed route. I love creating visual stories, whether it be through a print campaign or through travel photography.
How do you work?
Regardless of the piece of work I tend to always start with pencil and paper. Scamping up work with sketches and scribbles helps get the ideas out. Then it’s on to the Mac, usually into an Adobe program. For illustration works I’m trying to make more use of the iPad and Procreate, but still carry a sketchbook around regardless.
What work do you most enjoying doing?
Conceptual work is always great fun. Starting with a blank canvas and working with a creative team to bring a new project and story to life is incredibly rewarding. Seeing these works continue on and grow into fully fledged campaigns is great and one of the benefits of working in an agency with a broad client list.
Aside from concepts, animations and storyboards are also near the top of the list. This allows me to draw on the skills learnt at university and encourages me to research and see what’s being created in the industry.
What’s your favourite art work/artist?
I’ve always loved surreal art, with Dali being a great influence over a lot of my work. Being able to take the ‘normal’ and turn it on it’s head was incredibly appealing and helped me learn photo manipulation techniques that fuelled creative imagery. One of the first pieces I created was the ‘Jungle’ image and although I look at it now and see the imperfections and improvements to be made, I keep it as it is to remind me of that starting point.
In terms of illustrators, simple black and white sketches paired with a macabre sense of humour lead Charles Addams to be a firm favourite. I own a few collections of his artwork and they never cease to inspire if stuck in an illustration rut.
For graphics, the iconic book jackets and posters from Saul Bass stand out being instantly recognisable across various genres and applications.
Favourite or most inspirational place
I enjoy travelling, home or abroad, as it gives an excuse to get the camera out. In terms of inspiration, Italy has always been a great place to visit and I’ve been lucky enough to see various sides of it. From the more tourist destination of Rome to the quiet hill top villages of Sienna, I’ve always found there’s something to be gained by visiting this beautiful country. Oh, and the food. The food is just fantastic.